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About us

Once upon a swirl of cocoa and cream, SMOOR was born; not just as a chocolate brand, but as a sensory experience.

We believe chocolate shouldn’t just be eaten. It should be felt.

It should melt on your tongue, spark a smile, and linger in your memory.

Crafted with the finest couverture chocolate, our creations reflect the
perfect blend of global techniques and Indian roots.


Every bite is a celebration of indulgence, quality, and timeless craftsmanship.

From handcrafted pralines and cakes to gourmet desserts and soul-warming beverages, we make more than treats - we make moments.

Welcome to SMOOR. This is what true chocolate love feels like; crafted with True Couverture Chocolate, made to help you Celebrate More.

Our Mission

To craft world-class chocolate and dessert experiences that bring joy, spark connection, and make people Celebrate More, every day.

Our Vision

To be India’s most loved premium chocolate and gourmet brand, setting global benchmarks in taste, quality, and innovation, while staying rooted in authenticity.

Our Values

Innovation

We blend tradition with modern flair to keep reimagining indulgence

Customer Delight

We create experiences that spark emotion and build loyalty

Craftsmanship

Every creation is a work of art, crafted with care and precision.

Behind the Brand

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SMOOR cities - Deliveries < 12hrs | Designer cakes - 48hrs
Rest of India - Deliveries in 3 days
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